Almost everybody is online. People no longer rely on traditional media such as TVs, Newspaper, radio, flyers, billboards etc. to get information.
Digital marketing is booming. Gone are the days when earning money was only possible through traditional job methods. Now, people are making thousands of dollars each month from their homes. All you need is to have some relevant skills, a laptop, and a strong internet connection.
There are various ways you can earn money through digital marketing. But before you can start earning you need to understand what digital marketing is.
Content writing involves planning and writing content for online channels. It is usually part of a digital marketing strategy and can include writing a wide range of content types including articles, blog posts, posts for social media, and scripts for videos.
To become a content writing specialist, you’ll need to develop a variety of skills and meet certain qualifications. This includes:
If you want to work for a company you should plan on having a college degree, usually in journalism, marketing, or communications. College degrees are less important as a freelancer.
Whether you work independently or with a company, obtaining different content marketing certifications can help boost both your skills and reputation.
There are plenty of content marketing courses both free and paid for that you can use to get certified.
It’s also good practice to start your own blog. This will allow you to further develop your skills and can serve as a selling point when looking to secure a job or freelance clients.
How much money can you make as a content specialist?
It depends on the job position and a number of other factors. For example, if you work in a company, the average base salary for content writers is $3,509 per month. Make Money as a Content Writer
If you work as a content marketing freelancer, you can get paid per piece (per article, etc.). You can charge anywhere between $0.10 and $0.50 for each word you write. The exact rate depends on the type of content and your level of expertise on the subject.
You can also build the necessary skills and become a content marketing specialist. In this case, the average salary for a content marketing specialist is $81,000 per year. This number will vary based on your location and level of experience.
SEO is one of the most important areas of digital marketing to master as it can be useful in a variety of different roles.
As an SEO expert, you can sell your services to clients less versed in the matter.
To become an SEO expert, you’ll first need to understand the fine details of how search engines work.
After that, you need to begin developing your SEO skills. There is no shortage of SEO material on the web. It is recommended to find a high-quality SEO course as you can easily get lost shifting through the endless number of articles
As your knowledge and skills begin to grow, you’ll want to get familiar with the popular SEO tools to help streamline the way you work.
SEO is constantly changing so it’s important to stay up to date on all the latest SEO changes and be able to adjust your projects accordingly.
To successfully sell your services, you’ll need to build a network of potential clients.
Create a website to provide your background in SEO and list your services. You can start a blog and put your SEO skills to work by driving targeted traffic to your site.
As you start to gain clients, you’ll want to keep detailed records of your results so you can create case studies you can use to win more business.
How much can you make as an SEO expert?
The average hourly rate for SEO consultants is between $50 – $125. Prices vary by country and experience. SEO Specialist Rates Per Hour
The average salary of an SEO manager working in an agency or company is $77K per year.
Affiliate marketing is a business model where you earn commissions by making sales of other people’s products.
The process is straightforward. You find products you want to promote, create a website promoting those products, and drive interested visitors to your affiliate products. How Affiliate Marketing Works (source BigCommerce).
There are two primary types of affiliate partnerships. Standalone programs where you establish an account directly with a company and affiliate networks where you can join and manage multiple partnerships on a single platform.
As your blog will be the primary way of promoting your affiliate products, it’s important to perform keyword research before settling on a niche.
This way, you can see the monthly search volume for related terms and get an estimate for the amount of traffic you’ll be able to generate.
You want to pay particular attention to keywords with transactional search intent. These are search terms that indicate someone is close to buying a product. They often include words like buy, get discount, etc.
Also, look for search terms with commercial intent. These keywords indicate that someone is in the buying process but hasn’t decided on a specific product yet. They include words like best, review, product x vs product y.
Focusing on these keywords will help you monetize the traffic you bring to your website.
Once you have an idea of the types of products you want to sell, you’ll need to create your blog and start writing content. Choosing the right keywords will make it easier to get started as you can find product comparisons and reviews to write for your initial posts.
While you can join affiliate programs before you start your blog, it’s often a good practice to wait until you are receiving some traffic. After all, you will need the traffic to be able to generate sales anyway.
Plus, many affiliate programs have requirements for approval and may require that you already have an established audience.
How much can you make through affiliate marketing?
Affiliate marketing has huge earning potential but you will need to establish your web presence and generate a good amount of traffic to your website to see meaningful results. Enrolling in a good affiliate marketing course will help you get results faster.
If you have the patience to build the business you can easily make six figures per year from affiliate marketing.
Once you have some digital marketing experience under your belt, you can monetize your skills by becoming a digital marketing consultant and start selling consulting services to other companies.
Once you’ve determined the specific service you will offer, the next step is to begin building your online presence.
A website will serve as the hub for your business where you can add testimonials and case studies from previous clients so visitors can learn more about your offering.
With a website in place, you can begin building your blog. Using your blog to write about digital marketing topics related to your consulting services will help drive relevant traffic to your business while further expanding your online presence.
Build a network
The more you grow your network, the easier it will be to find new clients.
Use your professional network to find companies that could be interested in your services.
You can also reach out to previous clients to see if they have any connections looking for digital marketing services.
How much can you make as a digital marketing consultant?
A digital marketing consultant’s fees will depend on their particular area of expertise, project scope, and level of experience. Digital Marketing Consultant Rates
Hourly rates tend to run between $50 to $150 per hour.
Running ads on your site is a popular way to monetize your website traffic.
Be aware that to make decent money with ads your website needs to have a lot of traffic.
When you’re first building your audience, it’s a good idea to supplement your monetization efforts through affiliate marketing or by offering your own digital products.
There are many advertising programs available you can use to monetize your web traffic, the most popular being Google Adsense.
When you sign up for Adsense and add the appropriate code to your website, Google will start serving ads on your web pages.
Your ads can generate revenue through views and clicks. However, Google pays very little for views, if anything at all.
The amount that you earn will vary significantly depending on your website category, audience demographics, and more.
Regardless of these factors, you need to plan to generate considerable traffic to see any meaningful income.
There are ad networks other than Google AdSense, with popular choices including Ezoic, Media.net, and Propeller Ads.
If your website is already getting a steady amount of traffic and you want more control over the ads that appear on your site, you can sell direct ads on your website.
Create an Advertise with Us” page for your blog detailing the different ad formats available and how much they cost. You’ll want to include important traffic stats so buyers know the value they are receiving.
If you don’t want to handle selling the ads yourself, there are several online marketplaces where you can list your ads for people to buy. Some popular options include BuySellAds and Blog Ads.
How much can you make selling ads on your website?
No matter the ad network you use, you’ll need to get 100,000s of page impressions per month to see any meaningful income.
Google AdSense RPM (revenue per 1,000 impressions) can range between $0.25 to $3.
Working as a social media manager is a great way to use your skills to make money through digital marketing.
As a social media manager, you’ll look to grow a brand’s online presence through a variety of marketing tactics.
Your responsibilities can include everything from writing and scheduling posts, creating graphics, running ads, to replying to followers’ comments.
There are several ways you can find work as a social media manager. You can get a salaried position with a company (we’ll discuss how to find digital marketing jobs later) or you can work as a digital marketing freelancer.
Like selling consulting services, you’ll need to build your network and establish your reputation to earn a consistent flow of clients. Creating a website with a portfolio of previous clients and case studies of the results you’ve driven can help you win new business.
How much can you make as a social media manager? Making Money as a Social Media Manager
Salaried social media managers make an average salary of $62,000 per year, with experienced managers up to $75,000.
As a freelancer, your earnings will depend on the number of clients you have and your experience level. New social media managers can earn anywhere between $15 and $50 per hour while experienced managers can earn $50 to $100 per hour or higher.
You can put your digital marketing experience to good use by creating and selling your own digital products.
An advantage of digital products is that you can create them once and then sell them repeatedly without having to continue to source new products. This results in extremely high profit margins and the ability to automate your business with ease.
There are a variety of different types of digital products with more popular options including:
eBooks
eBooks are one of the simplest digital products to create and you can often use the content previously published on your blog to put the product together quickly.
Courses
E-learning is the future of education as more people are turning to online sources to expand their knowledge. Creating and selling online courses allows you to share your expertise with others and is a great way to meet this demand. Along with selling through your own website, you can list your courses on markets like Udemy to reach an even larger audience.
Web Templates
If you have web design skills, you can create templates for platforms like WordPress or Shopify. You’ll be able to offer your products on your own site as well as other marketplaces such as ThemeForest.
Marketing your digital products will involve using the same primary channels as a store selling physical goods. You’ll want to create a blog to drive traffic to your website, collect emails and leverage email marketing, and actively engage with your audience on social media.
One thing to keep in mind when selling digital products is that you’ll be competing with all the free content available on the internet. You want to make sure to conduct thorough research to ensure that the product you create provides enough value to convince people to buy it and that you price your offering appropriately.
How much can you make selling digital products?
Selling digital products online presents the opportunity to make a considerable amount of money. You can easily price your products at hundreds or even thousands of dollars. With these prices, you won’t need a lot of sales to generate a meaningful income.
If you want to earn money by digital marketing through videos you can create a YouTube channel and become an advertising partner.
The process of earning through YouTube is straightforward. You create and publish videos on your channel and promote your videos to build an audience. Each time your video plays a different assortment of ads will show.
When someone views or clicks an ad on your video, you’ll generate a tiny amount of revenue.
To be approved as an advertising partner you will need to meet the following minimum requirements:
Follow all YouTube monetization policies.
Live in a country where the YouTube Partner Program is available.
You have more than 4,000 valid public watch hours in the last 12 months.
Your account has more than 1,000 subscribers
You have a linked AdSense account.
How much can you make as a YouTube advertising partner?
Intro to Making Money on YouTube
As an advertising partner, you get paid for ad views. To determine your potential income, you’ll need to estimate the number of video views you anticipate receiving. Not everyone will watch the ads so your ad views will be lower than your video views.
On average, YouTube partners make between $0.01 to $0.03 per ad view. This amounts to somewhere between $3 to $5 per 1,000 video views.
Needless to say, you need to generate a substantial amount of video views to earn a significant income with YouTube.
As eCommerce continues to grow at a rapid pace, the need for eCommerce specialists grows with it.
An eCommerce specialist is responsible for creating and executing a marketing strategy to help businesses sell products online.
Some of the day-to-day activities of an eCommerce specialist include:
Website management
Managing marketing campaigns
Optimizing the store’s SEO
Adjusting on-page elements to improve conversion rate optimization
Setting up email marketing funnels
Running up-selling and cross-selling campaigns
Being successful as an eCommerce specialist requires several vital skills including communication, analytical, and critical thinking abilities.
Here are some practical steps you can take to develop the skills necessary to become an eCommerce specialist:
How much can you make as an eCommerce specialist? Make Money Working as an eCommerce Manager.
The average salary for an eCommerce specialist is $58,000 per year, which will vary based on location and experience. For eCommerce Managers, the salary can go up to $103 per year.
As more companies turn to digital marketing channels to reach their target customers, there is an increasing need for effective advertising campaign managers.
PPC (pay-per-click) ads are one of the most popular forms of online advertisements and can bring immediate results to a business.
PPC platforms like Google Ads and Bing Ads allow advertisers to bid for ad placements in a search engine’s results page when someone searches for a related keyword.
Managing PPC campaigns comes with a number of responsibilities including:
Earning certifications from Google and Bing can help improve your skills and boost your credibility to potential clients.
Being able to show results for previously successful campaigns is essential to win a steady flow of clients.
Like the other types of services, you’ll want to build a website to highlight your skills and create content that can help generate traffic.
How much can you make a PPC campaign manager?
The average salary for a PPC specialist is $60,000 per year.
If you want to gain valuable experience before working independently or starting your own business, you can get a job in digital marketing.
There are all kinds of digital marketing jobs available, some of which we have covered in this guide.
Here are some of the most popular places to search for digital marketing positions:
How much can you make with a digital marketing job?
The amount you will earn from a job in digital marketing job will depend on your position, location, and experience.
Here are the average annual salaries for some common digital marketing positions:
Digital Marketing Specialist: $55,000
Digital Marketing Manager: $97,000
SEO Specialist: $77,000
Content Marketing Manager: $81,000
Social Media Manager: $75,000
PPC Specialist: $60,000
Affiliate Marketing Manager: $71,000
Now is a great time to start a digital marketing agency as companies are spending more on digital advertising than ever before.
To start your agency, you’ll want to develop a well-rounded set of digital marketing skills so that you are able to provide quality services to clients regardless of their needs.
Winning clients will obviously be critical to your ability to generate revenue. You’ll want to take the steps to find clients we’ve previously mentioned and apply them at scale.
Running an agency has its advantages in this regard as you are able to use your team members to handle many of these tasks for you or you can outsource the work to freelancers.
When you start a digital marketing agency you have several ways to bill your clients:
Hourly: With hourly billing, you charge clients based on the number of hours that you work on their project. This method is easier when you spend a lot of one-on-one time with the client as it can be more difficult to track complex service offerings.
Retainer: This is the simplest payment model as you determine how much work you’ll perform for the client and you both agree on a flat monthly fee. This model is often easier for clients as they know how much they’ll pay upfront.
Percentage of marketing spend: With this pricing model your agency charges your clients an agreed percentage of the amount they spend on marketing. This is an attractive model if your clients are growing quickly as your income grows along with their business.
What is affiliate marketing? Well, affiliate marketing is when a business allows you to promote their products or services to the world and when someone buys from that business through your link you will earn a commission from that sale.
Affiliate marketing is probably one of the best places for people to get started making money from digital marketing. Typically, you can get started in affiliate marketing with a minimal investment simply for marketing tools to run your affiliate marketing business more efficiently.
Most affiliate programs are free or have a small investment depending on what you are promoting to get started. One recommendation though is that if you are going to participate in affiliate marketing, it is helpful to use the products or services yourself before trying to promote it.
When you use the products or services yourself and believe in them and know that they work it’s much easier to sell that affiliate offer. There are also many ways to build an affiliate marketing business with content marketing like blogging or video marketing on YouTube that can help you to make money with digital marketing.
If affiliate marketing sounds like something you might be interested in learning more about, check out my affiliate marketing beginners guide.
A similar business model to affiliate marketing, network marketing can be another great way how to earn money from digital marketing. The main difference between network marketing and affiliate marketing is that with network marketing you can build a team.
The principle is very similar in that you partner up with a business that has a product or service for sale and then you become a sales rep to promote it. Every time you make a sale you can earn a commission on it. Often with a network marketing business, you can also earn a residual income, meaning you get paid month in, and month out.
Another advantage of network marketing is that there is a lot of leverage in the business model. The model is very similar to being a real estate broker. As a broker, you can hire and train real estate agents, and when then sell a home, you also earn a percentage of that sale.
Network marketing works the same. You can build a team of leaders and as they sell the product or service you can earn a percentage from their sales. Most network marketing companies can be built completely online, and ship products right to your customers.
You’ve probably heard knowledge is power right? Well, that’s true when you put that knowledge into action and make it work for you. One way how to make money with digital marketing is to create your own digital marketing course.
Creating your own digital marketing course is turning your knowledge into a product you can sell and build an income online. This is a great way to make money from home because you can spend time making a digital product once and continue to sell it forever.
It really doesn’t matter what industry you are familiar with; you have knowledge that people would pay for. The key is to take your expertise and format it into a digital course that can help people.
What is content marketing? Well, it’s a method of marketing a business in a way that provides value to your ideal customers that answer their common questions, helps them avoid problems, or helps them reach their goals faster.
Content marketing is really the foundation of attraction marketing, which in many cases is the best form of selling through digital marketing. Instead of talking about how great your products and services are or the features of your business, you lead with value and content first.
From there, you simply promote your products or services for sale on the back end as an extension and next step related to the content you created. Now if you have an affiliate marketing business, network marketing business, or provide marketing services for a business, content marketing needs to be a part of your marketing strategy.
There are many methods of content marketing, such as video marketing, blogging, podcasting, and more. Every company should be doing this to market their brand, but often they don’t know how, or they don’t have the time to do it.
This is where you come in. You can provide these content marketing services for a business, or use content marketing yourself for your business as a highly effective way to make money with digital marketing.
Have you ever considered starting a YouTube channel as a way to make money with digital marketing? Whether you are marketing a business, product, want to build a brand, or even make money with YouTube ads on your channel, video marketing can be a great way to make money from digital marketing.
YouTube marketing is so powerful because it can work passively to earn money 24/7. The time you spend on creating content on YouTube can eventually be monetized and the work you do once can continue to pay you forever.
Now understand that you don’t need to “go viral” to make money on YouTube. In fact, that is really the exception, not the rule. Very few people ever go viral on YouTube, but if you stay consistent, and build an audience, you can make money.
As of now the current requirements to monetize a YouTube channel are 1000 subscribers and 4000 hours of accumulated watch time over a year. Now, this does sound like a lot, but if you are consistent you can reach those numbers.
Again, the above numbers are just to monetize your YouTube channel with ads, there are many ways to make money on YouTube beyond running ads on your channel. Check out the video below for a breakdown of how to make money on YouTube with affiliate marketing.
Blogging could be one of the best ways of making money from digital marketing. Why? Well, for starters you own your blog. Making money on social media or with some of the other methods listed in this post, work, but some of them you don’t own.
For example, you could promote affiliate products that don’t exist in the future. You might join a network marketing business that eventually goes out of business. You could build a massive social media following, and then it loses popularity, think MySpace.
Even though those things could happen, it’s likely not enough to stop using those methods to make money online. However, with a blog, you eliminate some of those potential downsides.
Plus a blog is similar to YouTube marketing in that you can make content once, and then it can continue to work for you forever. Once a blog post is written, it has the potential to bring hundreds or even thousands of visitors to your website each month.
There are a lot of ways to monetize a blog as well. You could sell your own digital products, affiliate products, promote a business, and as your traffic grows you can even run ads and get paid every time someone visits your site. Check out this post to learn more on how to make money blogging, and watch the video below on how to write blogs effectively.
Have you ever felt that SEO just sounds complicated? Well, it certainly takes some time to learn, but if you master SEO, and learn the right steps, it can be an excellent way to make money with digital marketing.
The reality is that SEO is a process that works when you work it. Certainly, aspects of SEO are always changing and you want to stay abreast of the latest trends, but the foundation of SEO doesn’t seem to change much.
When you focus on creating quality content that is focused on what a business’s ideal customers are looking for, SEO can work to bring in targeted traffic, leads, and sales. Providing SEO services to businesses and using it yourself to promote products you sell is one of the best long-term strategies to make money with digital marketing.
If you follow the SEO secrets checklist below and apply that to your business or for others, you’ll start to see positive results from SEO marketing. Businesses will pay hundreds of dollars a month for search engine optimization services so consider it as a means for you to earn money with digital marketing.
Designing websites is a bit more of an advanced option to make money with digital marketing, but it is an incredibly profitable skill to have. Most people don’t know the first thing about designing a website.
This means that if you have the skills to design websites you can make a good profit on it. The basics of designing a website aren’t that complicated either.
There are a lot of website design templates out there today and if you are using WordPress you can download themes that do most of the work for you. Another thing to consider is that as a business owner, you don’t have to do everything yourself.
You might have other services you provide or offer as a business, but you could outsource the website design aspects to an expert and then just charge your clients a bit more to earn a small profit on the services.
Another option you could do it make money with digital marketing is to design sales funnels for people. With a sales funnel system, you could build out simple web site funnels that look professional without needing to know how to code or any advanced website design.
You can just write the copy on the landing pages, optimize them to generate leads and sales, and charge a fee to do it!
Social media marketing is another great way to make money from digital marketing. There are actually several methods to earn money with social media marketing as well.
You can use social media marketing to grow your own business and to promote affiliate products, or you can provide social media marketing as a service to other businesses. If you are using it to promote your business or another, your content should follow the 80/20 rule. This means that 80% of your content is value-based that serves your audience and only 20% is selling.
Too many times people try and use social media marketing as a means to make money and all they post are sales pitches and their latest deal. The reality is, when you do that, most people are just going to tune out your message.
Use social media to educate, inform, and provide value, and then occasionally use calls to action to drive traffic to an offer such as a lead magnet, or to purchase an offer. The fact is most people don’t know how to use social media marketing effectively in their businesses.
If you can use social media marketing the right way, you can use it to build your business or sell it as a service to make money with digital marketing.
Similar to social media marketing, Facebook advertising can be a great way to grow your own business, or to run for others as a service. Running Facebook advertising for a small business appears much harder than it really is.
Certainly, there is a learning curve to running Facebook ads for a business, but it’s something anyone can learn with a bit of work. Most businesses are looking for 3 things, traffic, leads, and sales. If your Facebook ads can provide any of those you at least have something to work with.
Ideally, your Facebook ads strategy should get traffic, leads, and sales, and usually when you optimize for lead generation, that happens. Setting up Facebook ads is really the hardest part. Once you have mastered that, the results tend to work out mostly from there.
Not to say that optimization and frequent monitoring isn’t necessary, it absolutely is, but most of the results come from the initial set up. If you set up the ad wrong initially, you won’t have much quality data or results to continue to work with to optimize and manage the ads.
Understand though that ad can perform great one day and terrible the next. A major part of running Facebook ads successfully is knowing what to do when your ads aren’t performing. This is more of an art than a science, so understand that making money with Facebook ads takes some time and experience before you can provide it as a service.
Running Google Ads is another one of those skills that can seem very complex until you get the hang of it. This means that if you are able to develop the skill of running Google Ads for someone else or yourself it can be very profitable.
The reason why Google Ads are usually very effective is that they are based around the user’s search intent. Facebook advertising is great because it can be based on custom audiences that are very targeted, but it still demands generation based.
This means that you have to raise awareness and create perceived value in your offers through those ads and then try and get a sale. With search intent ads like Google Ads, you can target specific keywords that are related to people being much more likely to buy your product.
Finding the right keywords related to your ideal customer can be tough, and the ads are usually more expensive for those buying related keywords. Again, this leads back to why it is such a valuable skill to learn to sell products online.
If you don’t have your own products or business to promote you can provide this service to others as a means to make money with digital marketing. Just like Facebook ads, you should really take a course on it first, before trying to run Google Ads for yourself or for another business.
You don’t want to be wasting a lot of money while going through your learning curve for running Google Ads or using a client’s budget to try and learn ads.
Whether you have your own online business, or you are going to help other people grow theirs, lead generation is an essential skill to develop. If you want to know how to earn money with digital marketing, lead generation is a foundation skill to master.
Every business in the world wants more customers. Where do customers come from? They come from quality leads from people interested in a business’s products or services.
Unfortunately, most business owners struggle to get leads and don’t know the first thing about lead generation. The basis for generating leads for a business is to develop a lead magnet. This is something of value that an ideal customer will want and you exchange it for their name, email, and phone number.
For example, you could offer an eBook, or a checklist, even a video or audio download. Most businesses just offer access to their newsletter. While that can work, most people don’t really care about a newsletter, so if that is all you offer, you leave a lot of leads on the table.
Ideally, you want to create something that solves your ideal customer’s problems, helps them avoid pain points, answers their common questions, or helps them reach their desires faster. The better you know your niche and ideal customer and their problems, the easier it is to create a lead magnet.
You can use this lead generation skill to get leads for potential customers for your own business or provide it as a service to other businesses. Both options are a great method to make money with digital marketing.
Email marketing should really be included in any method of making money with digital marketing, but it can be a stand-alone method as well. An email marketing strategy is very powerful because it gives you massive leverage in building a business.
This email marketing strategy works in conjunction with lead generation talked about above. Once you generate a lead, you want to convert that lead into a customer.
This is really the process of effective email marketing. The beauty of email marketing as a method to make money from digital marketing is that it can work for you 24/7 once you set it up.
For example, you can create a lead magnet, and an email series to go with the first email that delivers the offer. Most people who become a lead, aren’t going to be ready to buy immediately from a business.
You need to educate the customer more and develop trust and credibility as well as a desire to buy your products or services. Email marketing through an email series can do this passively in a non-spammy way.
Follow the 80/20 rule in your email marketing to get the best results. Your email series and broadcasts should be 80% value that helps your ideal customer and 20% selling your products and services.
Once you master this skill you can grow your business passively or sell it as a service to other businesses to generate a good income online.
Do you have skills and knowledge that are highly sought after? Do you have years of experience in your industry and niche? Well if you do, coaching could be a great way to make money with digital marketing.
No one likes struggling at something they want to get good at, and by providing coaching services, you can help others cut through their learning curve.
The great thing is, most people want to get good at something, and as you develop skills you can provide your expertise to earn profits. A great book on this concept is Expert Secrets. It teaches you how to take your accumulated knowledge and turn it into a profitable business.
Selling information products and coaching are some of the best ways to earn income with digital marketing. Why? Well for starters it just takes your time to translate your knowledge into something people will pay for.
With coaching, you can also build a lot of leverage into your earning possibilities. For example, you can make digital courses as a means of coaching clients. With this method, you can create a digital product once and sell it forever.
Another great option is to provide group coaching. This gives you the ability to only spend an hour or two a month while coaching multiple people at the same time. Even if you charged something small like $100 a month for group coaching and had 10 clients, that’s an extra $1000 a month while working only a few hours a month!
Plus, as your results and skills improve, you can start charging more for coaching. With high ticket coaching, you could charge tens of thousands of dollars each month per client! Definitely add coaching to your list of effective ways of earning money with digital marketing.
So far we have covered a lot of ways of how to make money with digital marketing. By following along and implementing these strategies you’ve likely started to earn some income online and developed some new skills.
Certainly, it’s best to learn and apply the skills yourself first and get results, to back up that you know what you are doing, but once you do, you can branch into providing marketing services at a good profit. Take the time to go through online marketing courses and read internet marketing books to develop your skills and knowledge and then provide it to others!
There are various ways you can earn money through digital marketing. But before you can start earning you need to understand what digital marketing is.
Post content:
- Making money as a content writer
- Become an SEO expert and sell SEO services
- Earn money with affiliate marketing
- Selling consulting services to companies
- Earn money by selling ads
- Work as a social media manager
- Create and sell your own digital products
- Become a YouTube advertising partner
- Become an eCommerce specialist
- Manage PPC campaigns for other companies
- Get a digital marketing job
- Start your own digital marketing agency
- Affiliate marketing
- Network Marketing
- Create your own digital marketing course
- Content marketing
- YouTube Marketing
- Blogging
- SEO
- Website designing
- Social media marketing
- Facebook advertising
- Google Ads
- Email marketing
- Coaching
- Lead Generation
- Done for you marketing services
- Making money as a content writer
Content writing involves planning and writing content for online channels. It is usually part of a digital marketing strategy and can include writing a wide range of content types including articles, blog posts, posts for social media, and scripts for videos.
To become a content writing specialist, you’ll need to develop a variety of skills and meet certain qualifications. This includes:
- Writing skills
- Keyword research skills
- SEO skills
- Analytical skills
If you want to work for a company you should plan on having a college degree, usually in journalism, marketing, or communications. College degrees are less important as a freelancer.
Whether you work independently or with a company, obtaining different content marketing certifications can help boost both your skills and reputation.
There are plenty of content marketing courses both free and paid for that you can use to get certified.
It’s also good practice to start your own blog. This will allow you to further develop your skills and can serve as a selling point when looking to secure a job or freelance clients.
How much money can you make as a content specialist?
It depends on the job position and a number of other factors. For example, if you work in a company, the average base salary for content writers is $3,509 per month. Make Money as a Content Writer
If you work as a content marketing freelancer, you can get paid per piece (per article, etc.). You can charge anywhere between $0.10 and $0.50 for each word you write. The exact rate depends on the type of content and your level of expertise on the subject.
You can also build the necessary skills and become a content marketing specialist. In this case, the average salary for a content marketing specialist is $81,000 per year. This number will vary based on your location and level of experience.
- Become an SEO expert and sell SEO services
SEO is one of the most important areas of digital marketing to master as it can be useful in a variety of different roles.
As an SEO expert, you can sell your services to clients less versed in the matter.
To become an SEO expert, you’ll first need to understand the fine details of how search engines work.
After that, you need to begin developing your SEO skills. There is no shortage of SEO material on the web. It is recommended to find a high-quality SEO course as you can easily get lost shifting through the endless number of articles
As your knowledge and skills begin to grow, you’ll want to get familiar with the popular SEO tools to help streamline the way you work.
SEO is constantly changing so it’s important to stay up to date on all the latest SEO changes and be able to adjust your projects accordingly.
To successfully sell your services, you’ll need to build a network of potential clients.
Create a website to provide your background in SEO and list your services. You can start a blog and put your SEO skills to work by driving targeted traffic to your site.
As you start to gain clients, you’ll want to keep detailed records of your results so you can create case studies you can use to win more business.
How much can you make as an SEO expert?
The average hourly rate for SEO consultants is between $50 – $125. Prices vary by country and experience. SEO Specialist Rates Per Hour
The average salary of an SEO manager working in an agency or company is $77K per year.
- Earn money with affiliate marketing
Affiliate marketing is a business model where you earn commissions by making sales of other people’s products.
The process is straightforward. You find products you want to promote, create a website promoting those products, and drive interested visitors to your affiliate products. How Affiliate Marketing Works (source BigCommerce).
There are two primary types of affiliate partnerships. Standalone programs where you establish an account directly with a company and affiliate networks where you can join and manage multiple partnerships on a single platform.
As your blog will be the primary way of promoting your affiliate products, it’s important to perform keyword research before settling on a niche.
This way, you can see the monthly search volume for related terms and get an estimate for the amount of traffic you’ll be able to generate.
You want to pay particular attention to keywords with transactional search intent. These are search terms that indicate someone is close to buying a product. They often include words like buy, get discount, etc.
Also, look for search terms with commercial intent. These keywords indicate that someone is in the buying process but hasn’t decided on a specific product yet. They include words like best, review, product x vs product y.
Focusing on these keywords will help you monetize the traffic you bring to your website.
Once you have an idea of the types of products you want to sell, you’ll need to create your blog and start writing content. Choosing the right keywords will make it easier to get started as you can find product comparisons and reviews to write for your initial posts.
While you can join affiliate programs before you start your blog, it’s often a good practice to wait until you are receiving some traffic. After all, you will need the traffic to be able to generate sales anyway.
Plus, many affiliate programs have requirements for approval and may require that you already have an established audience.
How much can you make through affiliate marketing?
Affiliate marketing has huge earning potential but you will need to establish your web presence and generate a good amount of traffic to your website to see meaningful results. Enrolling in a good affiliate marketing course will help you get results faster.
If you have the patience to build the business you can easily make six figures per year from affiliate marketing.
- Selling consulting services to companies
Once you have some digital marketing experience under your belt, you can monetize your skills by becoming a digital marketing consultant and start selling consulting services to other companies.
- Take the following steps to get started:
- Define your area of expertise
- First, you need to be able to define the specific services to offer clients.
- Find the areas of digital marketing where you are strong and where there is a high demand for services. This could include:
- Social media marketing
- Branding
- Video marketing
- Influencer marketing
- Local marketing
- Email marketing
- Web analytics and reporting
- Start blogging
Once you’ve determined the specific service you will offer, the next step is to begin building your online presence.
A website will serve as the hub for your business where you can add testimonials and case studies from previous clients so visitors can learn more about your offering.
With a website in place, you can begin building your blog. Using your blog to write about digital marketing topics related to your consulting services will help drive relevant traffic to your business while further expanding your online presence.
Build a network
The more you grow your network, the easier it will be to find new clients.
Use your professional network to find companies that could be interested in your services.
You can also reach out to previous clients to see if they have any connections looking for digital marketing services.
How much can you make as a digital marketing consultant?
A digital marketing consultant’s fees will depend on their particular area of expertise, project scope, and level of experience. Digital Marketing Consultant Rates
Hourly rates tend to run between $50 to $150 per hour.
- Earn money by selling ads
Running ads on your site is a popular way to monetize your website traffic.
Be aware that to make decent money with ads your website needs to have a lot of traffic.
When you’re first building your audience, it’s a good idea to supplement your monetization efforts through affiliate marketing or by offering your own digital products.
There are many advertising programs available you can use to monetize your web traffic, the most popular being Google Adsense.
When you sign up for Adsense and add the appropriate code to your website, Google will start serving ads on your web pages.
Your ads can generate revenue through views and clicks. However, Google pays very little for views, if anything at all.
The amount that you earn will vary significantly depending on your website category, audience demographics, and more.
Regardless of these factors, you need to plan to generate considerable traffic to see any meaningful income.
There are ad networks other than Google AdSense, with popular choices including Ezoic, Media.net, and Propeller Ads.
If your website is already getting a steady amount of traffic and you want more control over the ads that appear on your site, you can sell direct ads on your website.
Create an Advertise with Us” page for your blog detailing the different ad formats available and how much they cost. You’ll want to include important traffic stats so buyers know the value they are receiving.
If you don’t want to handle selling the ads yourself, there are several online marketplaces where you can list your ads for people to buy. Some popular options include BuySellAds and Blog Ads.
How much can you make selling ads on your website?
No matter the ad network you use, you’ll need to get 100,000s of page impressions per month to see any meaningful income.
Google AdSense RPM (revenue per 1,000 impressions) can range between $0.25 to $3.
- Work as a social media manager
Working as a social media manager is a great way to use your skills to make money through digital marketing.
As a social media manager, you’ll look to grow a brand’s online presence through a variety of marketing tactics.
Your responsibilities can include everything from writing and scheduling posts, creating graphics, running ads, to replying to followers’ comments.
There are several ways you can find work as a social media manager. You can get a salaried position with a company (we’ll discuss how to find digital marketing jobs later) or you can work as a digital marketing freelancer.
Like selling consulting services, you’ll need to build your network and establish your reputation to earn a consistent flow of clients. Creating a website with a portfolio of previous clients and case studies of the results you’ve driven can help you win new business.
How much can you make as a social media manager? Making Money as a Social Media Manager
Salaried social media managers make an average salary of $62,000 per year, with experienced managers up to $75,000.
As a freelancer, your earnings will depend on the number of clients you have and your experience level. New social media managers can earn anywhere between $15 and $50 per hour while experienced managers can earn $50 to $100 per hour or higher.
- Create and sell your own digital products
You can put your digital marketing experience to good use by creating and selling your own digital products.
An advantage of digital products is that you can create them once and then sell them repeatedly without having to continue to source new products. This results in extremely high profit margins and the ability to automate your business with ease.
There are a variety of different types of digital products with more popular options including:
eBooks
eBooks are one of the simplest digital products to create and you can often use the content previously published on your blog to put the product together quickly.
Courses
E-learning is the future of education as more people are turning to online sources to expand their knowledge. Creating and selling online courses allows you to share your expertise with others and is a great way to meet this demand. Along with selling through your own website, you can list your courses on markets like Udemy to reach an even larger audience.
Web Templates
If you have web design skills, you can create templates for platforms like WordPress or Shopify. You’ll be able to offer your products on your own site as well as other marketplaces such as ThemeForest.
Marketing your digital products will involve using the same primary channels as a store selling physical goods. You’ll want to create a blog to drive traffic to your website, collect emails and leverage email marketing, and actively engage with your audience on social media.
One thing to keep in mind when selling digital products is that you’ll be competing with all the free content available on the internet. You want to make sure to conduct thorough research to ensure that the product you create provides enough value to convince people to buy it and that you price your offering appropriately.
How much can you make selling digital products?
Selling digital products online presents the opportunity to make a considerable amount of money. You can easily price your products at hundreds or even thousands of dollars. With these prices, you won’t need a lot of sales to generate a meaningful income.
- Become a YouTube advertising partner
If you want to earn money by digital marketing through videos you can create a YouTube channel and become an advertising partner.
The process of earning through YouTube is straightforward. You create and publish videos on your channel and promote your videos to build an audience. Each time your video plays a different assortment of ads will show.
When someone views or clicks an ad on your video, you’ll generate a tiny amount of revenue.
To be approved as an advertising partner you will need to meet the following minimum requirements:
Follow all YouTube monetization policies.
Live in a country where the YouTube Partner Program is available.
You have more than 4,000 valid public watch hours in the last 12 months.
Your account has more than 1,000 subscribers
You have a linked AdSense account.
How much can you make as a YouTube advertising partner?
Intro to Making Money on YouTube
As an advertising partner, you get paid for ad views. To determine your potential income, you’ll need to estimate the number of video views you anticipate receiving. Not everyone will watch the ads so your ad views will be lower than your video views.
On average, YouTube partners make between $0.01 to $0.03 per ad view. This amounts to somewhere between $3 to $5 per 1,000 video views.
Needless to say, you need to generate a substantial amount of video views to earn a significant income with YouTube.
- Become an eCommerce specialist
As eCommerce continues to grow at a rapid pace, the need for eCommerce specialists grows with it.
An eCommerce specialist is responsible for creating and executing a marketing strategy to help businesses sell products online.
Some of the day-to-day activities of an eCommerce specialist include:
Website management
Managing marketing campaigns
Optimizing the store’s SEO
Adjusting on-page elements to improve conversion rate optimization
Setting up email marketing funnels
Running up-selling and cross-selling campaigns
Being successful as an eCommerce specialist requires several vital skills including communication, analytical, and critical thinking abilities.
Here are some practical steps you can take to develop the skills necessary to become an eCommerce specialist:
- Understand the ins and outs of eCommerce
- Become an expert in e-commerce SEO
- Get familiar with popular e-commerce platforms
- Learn how to run PPC ads
- Master conversion rate optimization
- Build content and email marketing skills
How much can you make as an eCommerce specialist? Make Money Working as an eCommerce Manager.
The average salary for an eCommerce specialist is $58,000 per year, which will vary based on location and experience. For eCommerce Managers, the salary can go up to $103 per year.
- Manage PPC campaigns for other companies
As more companies turn to digital marketing channels to reach their target customers, there is an increasing need for effective advertising campaign managers.
PPC (pay-per-click) ads are one of the most popular forms of online advertisements and can bring immediate results to a business.
PPC platforms like Google Ads and Bing Ads allow advertisers to bid for ad placements in a search engine’s results page when someone searches for a related keyword.
Managing PPC campaigns comes with a number of responsibilities including:
- Finding PPC Keywords
- Add negative keywords
- Testing ad groups
- Writing ad copy
- Setting bids and campaign budgets
- Reviewing costly keywords:
- Optimizing Landing Pages:
Earning certifications from Google and Bing can help improve your skills and boost your credibility to potential clients.
Being able to show results for previously successful campaigns is essential to win a steady flow of clients.
Like the other types of services, you’ll want to build a website to highlight your skills and create content that can help generate traffic.
How much can you make a PPC campaign manager?
The average salary for a PPC specialist is $60,000 per year.
- Get a digital marketing job
If you want to gain valuable experience before working independently or starting your own business, you can get a job in digital marketing.
There are all kinds of digital marketing jobs available, some of which we have covered in this guide.
Here are some of the most popular places to search for digital marketing positions:
- Indeed
- AngelList
- Glassdoor
- Google for Jobs
- American Marketing Association
- com
- WeWorkRemotely
- ZipRecruiter
How much can you make with a digital marketing job?
The amount you will earn from a job in digital marketing job will depend on your position, location, and experience.
Here are the average annual salaries for some common digital marketing positions:
Digital Marketing Specialist: $55,000
Digital Marketing Manager: $97,000
SEO Specialist: $77,000
Content Marketing Manager: $81,000
Social Media Manager: $75,000
PPC Specialist: $60,000
Affiliate Marketing Manager: $71,000
- Start your own digital marketing agency
Now is a great time to start a digital marketing agency as companies are spending more on digital advertising than ever before.
To start your agency, you’ll want to develop a well-rounded set of digital marketing skills so that you are able to provide quality services to clients regardless of their needs.
Winning clients will obviously be critical to your ability to generate revenue. You’ll want to take the steps to find clients we’ve previously mentioned and apply them at scale.
Running an agency has its advantages in this regard as you are able to use your team members to handle many of these tasks for you or you can outsource the work to freelancers.
When you start a digital marketing agency you have several ways to bill your clients:
Hourly: With hourly billing, you charge clients based on the number of hours that you work on their project. This method is easier when you spend a lot of one-on-one time with the client as it can be more difficult to track complex service offerings.
Retainer: This is the simplest payment model as you determine how much work you’ll perform for the client and you both agree on a flat monthly fee. This model is often easier for clients as they know how much they’ll pay upfront.
Percentage of marketing spend: With this pricing model your agency charges your clients an agreed percentage of the amount they spend on marketing. This is an attractive model if your clients are growing quickly as your income grows along with their business.
- Affiliate Marketing
What is affiliate marketing? Well, affiliate marketing is when a business allows you to promote their products or services to the world and when someone buys from that business through your link you will earn a commission from that sale.
Affiliate marketing is probably one of the best places for people to get started making money from digital marketing. Typically, you can get started in affiliate marketing with a minimal investment simply for marketing tools to run your affiliate marketing business more efficiently.
Most affiliate programs are free or have a small investment depending on what you are promoting to get started. One recommendation though is that if you are going to participate in affiliate marketing, it is helpful to use the products or services yourself before trying to promote it.
When you use the products or services yourself and believe in them and know that they work it’s much easier to sell that affiliate offer. There are also many ways to build an affiliate marketing business with content marketing like blogging or video marketing on YouTube that can help you to make money with digital marketing.
If affiliate marketing sounds like something you might be interested in learning more about, check out my affiliate marketing beginners guide.
- Network Marketing
A similar business model to affiliate marketing, network marketing can be another great way how to earn money from digital marketing. The main difference between network marketing and affiliate marketing is that with network marketing you can build a team.
The principle is very similar in that you partner up with a business that has a product or service for sale and then you become a sales rep to promote it. Every time you make a sale you can earn a commission on it. Often with a network marketing business, you can also earn a residual income, meaning you get paid month in, and month out.
Another advantage of network marketing is that there is a lot of leverage in the business model. The model is very similar to being a real estate broker. As a broker, you can hire and train real estate agents, and when then sell a home, you also earn a percentage of that sale.
Network marketing works the same. You can build a team of leaders and as they sell the product or service you can earn a percentage from their sales. Most network marketing companies can be built completely online, and ship products right to your customers.
- Create your own digital marketing course or digital product
You’ve probably heard knowledge is power right? Well, that’s true when you put that knowledge into action and make it work for you. One way how to make money with digital marketing is to create your own digital marketing course.
Creating your own digital marketing course is turning your knowledge into a product you can sell and build an income online. This is a great way to make money from home because you can spend time making a digital product once and continue to sell it forever.
It really doesn’t matter what industry you are familiar with; you have knowledge that people would pay for. The key is to take your expertise and format it into a digital course that can help people.
- Content marketing
What is content marketing? Well, it’s a method of marketing a business in a way that provides value to your ideal customers that answer their common questions, helps them avoid problems, or helps them reach their goals faster.
Content marketing is really the foundation of attraction marketing, which in many cases is the best form of selling through digital marketing. Instead of talking about how great your products and services are or the features of your business, you lead with value and content first.
From there, you simply promote your products or services for sale on the back end as an extension and next step related to the content you created. Now if you have an affiliate marketing business, network marketing business, or provide marketing services for a business, content marketing needs to be a part of your marketing strategy.
There are many methods of content marketing, such as video marketing, blogging, podcasting, and more. Every company should be doing this to market their brand, but often they don’t know how, or they don’t have the time to do it.
This is where you come in. You can provide these content marketing services for a business, or use content marketing yourself for your business as a highly effective way to make money with digital marketing.
- YouTube Marketing
Have you ever considered starting a YouTube channel as a way to make money with digital marketing? Whether you are marketing a business, product, want to build a brand, or even make money with YouTube ads on your channel, video marketing can be a great way to make money from digital marketing.
YouTube marketing is so powerful because it can work passively to earn money 24/7. The time you spend on creating content on YouTube can eventually be monetized and the work you do once can continue to pay you forever.
Now understand that you don’t need to “go viral” to make money on YouTube. In fact, that is really the exception, not the rule. Very few people ever go viral on YouTube, but if you stay consistent, and build an audience, you can make money.
As of now the current requirements to monetize a YouTube channel are 1000 subscribers and 4000 hours of accumulated watch time over a year. Now, this does sound like a lot, but if you are consistent you can reach those numbers.
Again, the above numbers are just to monetize your YouTube channel with ads, there are many ways to make money on YouTube beyond running ads on your channel. Check out the video below for a breakdown of how to make money on YouTube with affiliate marketing.
- Blogging
Blogging could be one of the best ways of making money from digital marketing. Why? Well, for starters you own your blog. Making money on social media or with some of the other methods listed in this post, work, but some of them you don’t own.
For example, you could promote affiliate products that don’t exist in the future. You might join a network marketing business that eventually goes out of business. You could build a massive social media following, and then it loses popularity, think MySpace.
Even though those things could happen, it’s likely not enough to stop using those methods to make money online. However, with a blog, you eliminate some of those potential downsides.
Plus a blog is similar to YouTube marketing in that you can make content once, and then it can continue to work for you forever. Once a blog post is written, it has the potential to bring hundreds or even thousands of visitors to your website each month.
There are a lot of ways to monetize a blog as well. You could sell your own digital products, affiliate products, promote a business, and as your traffic grows you can even run ads and get paid every time someone visits your site. Check out this post to learn more on how to make money blogging, and watch the video below on how to write blogs effectively.
- Provide SEO services
Have you ever felt that SEO just sounds complicated? Well, it certainly takes some time to learn, but if you master SEO, and learn the right steps, it can be an excellent way to make money with digital marketing.
The reality is that SEO is a process that works when you work it. Certainly, aspects of SEO are always changing and you want to stay abreast of the latest trends, but the foundation of SEO doesn’t seem to change much.
When you focus on creating quality content that is focused on what a business’s ideal customers are looking for, SEO can work to bring in targeted traffic, leads, and sales. Providing SEO services to businesses and using it yourself to promote products you sell is one of the best long-term strategies to make money with digital marketing.
If you follow the SEO secrets checklist below and apply that to your business or for others, you’ll start to see positive results from SEO marketing. Businesses will pay hundreds of dollars a month for search engine optimization services so consider it as a means for you to earn money with digital marketing.
- Website designing
Designing websites is a bit more of an advanced option to make money with digital marketing, but it is an incredibly profitable skill to have. Most people don’t know the first thing about designing a website.
This means that if you have the skills to design websites you can make a good profit on it. The basics of designing a website aren’t that complicated either.
There are a lot of website design templates out there today and if you are using WordPress you can download themes that do most of the work for you. Another thing to consider is that as a business owner, you don’t have to do everything yourself.
You might have other services you provide or offer as a business, but you could outsource the website design aspects to an expert and then just charge your clients a bit more to earn a small profit on the services.
Another option you could do it make money with digital marketing is to design sales funnels for people. With a sales funnel system, you could build out simple web site funnels that look professional without needing to know how to code or any advanced website design.
You can just write the copy on the landing pages, optimize them to generate leads and sales, and charge a fee to do it!
- Social media marketing
Social media marketing is another great way to make money from digital marketing. There are actually several methods to earn money with social media marketing as well.
You can use social media marketing to grow your own business and to promote affiliate products, or you can provide social media marketing as a service to other businesses. If you are using it to promote your business or another, your content should follow the 80/20 rule. This means that 80% of your content is value-based that serves your audience and only 20% is selling.
Too many times people try and use social media marketing as a means to make money and all they post are sales pitches and their latest deal. The reality is, when you do that, most people are just going to tune out your message.
Use social media to educate, inform, and provide value, and then occasionally use calls to action to drive traffic to an offer such as a lead magnet, or to purchase an offer. The fact is most people don’t know how to use social media marketing effectively in their businesses.
If you can use social media marketing the right way, you can use it to build your business or sell it as a service to make money with digital marketing.
- Facebook advertising
Similar to social media marketing, Facebook advertising can be a great way to grow your own business, or to run for others as a service. Running Facebook advertising for a small business appears much harder than it really is.
Certainly, there is a learning curve to running Facebook ads for a business, but it’s something anyone can learn with a bit of work. Most businesses are looking for 3 things, traffic, leads, and sales. If your Facebook ads can provide any of those you at least have something to work with.
Ideally, your Facebook ads strategy should get traffic, leads, and sales, and usually when you optimize for lead generation, that happens. Setting up Facebook ads is really the hardest part. Once you have mastered that, the results tend to work out mostly from there.
Not to say that optimization and frequent monitoring isn’t necessary, it absolutely is, but most of the results come from the initial set up. If you set up the ad wrong initially, you won’t have much quality data or results to continue to work with to optimize and manage the ads.
Understand though that ad can perform great one day and terrible the next. A major part of running Facebook ads successfully is knowing what to do when your ads aren’t performing. This is more of an art than a science, so understand that making money with Facebook ads takes some time and experience before you can provide it as a service.
- Google Ads
Running Google Ads is another one of those skills that can seem very complex until you get the hang of it. This means that if you are able to develop the skill of running Google Ads for someone else or yourself it can be very profitable.
The reason why Google Ads are usually very effective is that they are based around the user’s search intent. Facebook advertising is great because it can be based on custom audiences that are very targeted, but it still demands generation based.
This means that you have to raise awareness and create perceived value in your offers through those ads and then try and get a sale. With search intent ads like Google Ads, you can target specific keywords that are related to people being much more likely to buy your product.
Finding the right keywords related to your ideal customer can be tough, and the ads are usually more expensive for those buying related keywords. Again, this leads back to why it is such a valuable skill to learn to sell products online.
If you don’t have your own products or business to promote you can provide this service to others as a means to make money with digital marketing. Just like Facebook ads, you should really take a course on it first, before trying to run Google Ads for yourself or for another business.
You don’t want to be wasting a lot of money while going through your learning curve for running Google Ads or using a client’s budget to try and learn ads.
- Lead Generation
Whether you have your own online business, or you are going to help other people grow theirs, lead generation is an essential skill to develop. If you want to know how to earn money with digital marketing, lead generation is a foundation skill to master.
Every business in the world wants more customers. Where do customers come from? They come from quality leads from people interested in a business’s products or services.
Unfortunately, most business owners struggle to get leads and don’t know the first thing about lead generation. The basis for generating leads for a business is to develop a lead magnet. This is something of value that an ideal customer will want and you exchange it for their name, email, and phone number.
For example, you could offer an eBook, or a checklist, even a video or audio download. Most businesses just offer access to their newsletter. While that can work, most people don’t really care about a newsletter, so if that is all you offer, you leave a lot of leads on the table.
Ideally, you want to create something that solves your ideal customer’s problems, helps them avoid pain points, answers their common questions, or helps them reach their desires faster. The better you know your niche and ideal customer and their problems, the easier it is to create a lead magnet.
You can use this lead generation skill to get leads for potential customers for your own business or provide it as a service to other businesses. Both options are a great method to make money with digital marketing.
- Email marketing
Email marketing should really be included in any method of making money with digital marketing, but it can be a stand-alone method as well. An email marketing strategy is very powerful because it gives you massive leverage in building a business.
This email marketing strategy works in conjunction with lead generation talked about above. Once you generate a lead, you want to convert that lead into a customer.
This is really the process of effective email marketing. The beauty of email marketing as a method to make money from digital marketing is that it can work for you 24/7 once you set it up.
For example, you can create a lead magnet, and an email series to go with the first email that delivers the offer. Most people who become a lead, aren’t going to be ready to buy immediately from a business.
You need to educate the customer more and develop trust and credibility as well as a desire to buy your products or services. Email marketing through an email series can do this passively in a non-spammy way.
Follow the 80/20 rule in your email marketing to get the best results. Your email series and broadcasts should be 80% value that helps your ideal customer and 20% selling your products and services.
Once you master this skill you can grow your business passively or sell it as a service to other businesses to generate a good income online.
- Coaching
Do you have skills and knowledge that are highly sought after? Do you have years of experience in your industry and niche? Well if you do, coaching could be a great way to make money with digital marketing.
No one likes struggling at something they want to get good at, and by providing coaching services, you can help others cut through their learning curve.
The great thing is, most people want to get good at something, and as you develop skills you can provide your expertise to earn profits. A great book on this concept is Expert Secrets. It teaches you how to take your accumulated knowledge and turn it into a profitable business.
Selling information products and coaching are some of the best ways to earn income with digital marketing. Why? Well for starters it just takes your time to translate your knowledge into something people will pay for.
With coaching, you can also build a lot of leverage into your earning possibilities. For example, you can make digital courses as a means of coaching clients. With this method, you can create a digital product once and sell it forever.
Another great option is to provide group coaching. This gives you the ability to only spend an hour or two a month while coaching multiple people at the same time. Even if you charged something small like $100 a month for group coaching and had 10 clients, that’s an extra $1000 a month while working only a few hours a month!
Plus, as your results and skills improve, you can start charging more for coaching. With high ticket coaching, you could charge tens of thousands of dollars each month per client! Definitely add coaching to your list of effective ways of earning money with digital marketing.
Conclusion:
So far we have covered a lot of ways of how to make money with digital marketing. By following along and implementing these strategies you’ve likely started to earn some income online and developed some new skills.
Certainly, it’s best to learn and apply the skills yourself first and get results, to back up that you know what you are doing, but once you do, you can branch into providing marketing services at a good profit. Take the time to go through online marketing courses and read internet marketing books to develop your skills and knowledge and then provide it to others!
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