As always, this article will highlight the best, lucrative, and profitable digital skills to learn and venture into on your own and become a successful entrepreneur in anyone of your choice.
These digital skills, if mastered, will gain you lots of opportunities that’ll come out handy in the future financially. So, your ability to stick glue, exercise patience with it and focus will eventually pay off.
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- Digital Skill Definition
- Digital Marketing
- Social Media Marketing.
- Web Design/Development.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click Marketing (PPC)
- Email Marketing.
- Mobile Marketing.
- Video Editing.
- Graphic Design
- Mobile App Development
- Data Analytics
- Artificial Intelligence (AI) and Machine Learning (ML)
- Digital Skill Definition
- Digital Marketing
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
Ways by which you can make money as a Digital marketer
- Making money as a content writer
- Become an SEO expert and sell SEO services
- Earn money with affiliate marketing
- Selling consulting services to companies
- Earn money by selling ads
- Work as a social media manager
- Create and sell your own digital products
- Become a YouTube advertising partner
- Become an eCommerce specialist
- Manage PPC campaigns for other companies
- Get a digital marketing job
- Start your own digital marketing agency
- Social Media Marketing.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Ways you can make money as a social media marketer
Monetize your existing audience.
Market your best skills.
Become a social media influencer.
Create a remarketing audience.
Create a Facebook group.
Use social media advertising.
Sell your products and services.
Explore affiliate partnerships.
Have a powerful story.
Running sponsored posts.
Always provide value to everyone.
Stay up to date on current issues.
Be consistent .
Web Design/Development.
Web design and development is an umbrella term that describes the process of creating a website. Like the name suggests, it involves two major skill sets: web design and web development. Web design determines the look and feel of a website, while web development determines how it functions.
- Search Engine Optimization (SEO)
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Ways you can make money as an SEO
1. Work in an SEO agency
By working in an SEO agency, you’ll not only learn technical skills such as website analytics, but will also be exposed to the management side of things by creating presentations and pitching to new clients.
2. Create an ecommerce website and sell products
If you have deep knowledge of ecommerce SEO, you can use search-engine optimization to sell physical products through an ecommerce website.
Start by picking your niche and finalizing the product you’ll be selling. You can do that by doing keyword and audience research to understand which keywords your potential customers are using to find this particular product.
Ecommerce sites allow full control over branding and messaging. Moreover, the ecommerce market is booming, and it’s a lucrative choice to invest in it. Of course, it also provides a good source of income.
3. Drop shipping other products on your website
Let’s say you’ve set up an ecommerce website and it’s doing splendidly, but now your customers are seeking new products or maybe you are having a hard time managing inventory. This is where drop shipping comes in.
With drop shipping, you can sell a product through your website without worrying about shipping and fulfillment. It’s a great way to sell products without worrying about manufacturing, inventory or even risking buying products that may not sell.
This model works because it allows anyone to set up an ecommerce business and focus on marketing and scaling instead of worrying about pre-ordering products and shipping.
It’s important to use appropriate SEO-friendly content, depending on the products you’re planning to sell through your website. For instance, if your niche is “vintage furniture” make sure that you include all the appropriate keywords (three to four search terms) so that your target audience can find your website easily.
Create original and unique product descriptions (instead of copying the same text from the manufacturer’s website) to make the content stand out and make sure you have the right keywords and a personalized tone and voice that your customers are familiar with.
Let’s say you’ve set up an ecommerce website and it’s doing splendidly, but now your customers are seeking new products or maybe you are having a hard time managing inventory. This is where drop shipping comes in.
With drop shipping, you can sell a product through your website without worrying about shipping and fulfillment. It’s a great way to sell products without worrying about manufacturing, inventory or even risking buying products that may not sell.
This model works because it allows anyone to set up an ecommerce business and focus on marketing and scaling instead of worrying about pre-ordering products and shipping.
It’s important to use appropriate SEO-friendly content, depending on the products you’re planning to sell through your website. For instance, if your niche is “vintage furniture” make sure that you include all the appropriate keywords (three to four search terms) so that your target audience can find your website easily.
Create original and unique product descriptions (instead of copying the same text from the manufacturer’s website) to make the content stand out and make sure you have the right keywords and a personalized tone and voice that your customers are familiar with.
4. Offer SEO consulting services
An SEO consultant provides valuable search insight to their clients to help improve their SEO ranking and increase organic traffic. They help clients with keyword research, website auditing, technical SEO and developing effective SEO strategies that can be implemented on various platforms, among other things.
An SEO consultant provides valuable search insight to their clients to help improve their SEO ranking and increase organic traffic. They help clients with keyword research, website auditing, technical SEO and developing effective SEO strategies that can be implemented on various platforms, among other things.
SEO consultants also perform competitor SEO analysis and share detailed plans on how to leverage this data, whether that applies to the content strategy, backlink strategy or particular keywords that they are using. An SEO consultant is also good at changing plans by taking into account new SEO trends and Google algorithm updates.
5. Start a blog and monetize through ads and affiliates
If you have a well-established blog with a good amount of traffic, then you can make money with SEO fairly soon by creating sponsored content and posting banner ads on your blog.
Paid ads allow you to get paid via the number of clicks and traffic on your blog while sponsored content means that you’ll talk about a particular brand or service on your blog.
Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your brand while building an online community of like-minded individuals. It also provides flexibility, as you can choose your hours of work, and gives you a lot of creative freedom and space to experiment with new forms of content.
If you have a well-established blog with a good amount of traffic, then you can make money with SEO fairly soon by creating sponsored content and posting banner ads on your blog.
Paid ads allow you to get paid via the number of clicks and traffic on your blog while sponsored content means that you’ll talk about a particular brand or service on your blog.
Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your brand while building an online community of like-minded individuals. It also provides flexibility, as you can choose your hours of work, and gives you a lot of creative freedom and space to experiment with new forms of content.
- Search Engine Marketing (SEM)
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
- Pay-Per-Click Marketing (PPC)
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
- Email Marketing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
How you can make money as an Email marketer
- Sell a product or service.
- Sell other people's products.
- Upsell premium or exclusive products.
- Cross-sell related products.
- Get repeat purchases.
- Have a cart abandonment plan.
- Ask people to spread the word.
- Automate your email campaigns.
- Mobile Marketing.
Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.
Ways you can make money as a Mobile marketer
- Freelancer.
- Digital Marketing.
- Blogger.
- E-commerce Business.
- Affiliate Marketing.
- Mobile Marketing.
- Social Media.
- SEO.
- Email marketing.
- Web designing.
- Video Editing.
Ways you can make money by editing videos.
- Freelance On Sites Like Fiverr and Upwork.
- Edit Videos for Local Businesses.
- Edit Wedding Footage.
- Film And Edit Real Estate Videos.
- Create Or Sell a Video Editing Course.
- Edit Videos for YouTubers.
- Educational Or Explainer Videos.
- Product Or Service Promotional Videos.
- Edit Videos For Anniversaries Or Special Occasions.
- Edit Sports Videos / Highlight Reels
- Graphic Design
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users' specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Ways you can make money as a graphic designer
- Create and Sell Templates
- Share Knowledge Through Workshops or Webinars
- Sell Stickers
- Be A Design Consultant
- Design Fonts for Creative Market or Etsy
- Make Pre-Made Logo Packages
- Sell Customized Branding Packages
- Create and Sell Pintables
- Work With Clients as a Freelancer
- Design Social Media Graphics and Highlight Covers
- Mobile App Development
Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software.
Ways you can make money as a mobile app developer
- Advertising.
- Subscriptions.
- Selling Merchandise.
- In-App Purchases.
- Freemium Upsell.
- Transaction Fees
- Data Analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making.
Ways you can make money from Data analytics
- Selling insights to customers.
- Empowering the sales force with data.
- Using data in marketing and advertising.
- Selling data to players up and down the industry value chain.
- Selling data to players outside your own industry.
- Using data to increase company valuation.
- Artificial Intelligence (AI) and Machine Learning (ML)
Artificial intelligence is a technology that enables a machine to simulate human behavior. Machine learning is a subset of AI which allows a machine to automatically learn from past data without programming explicitly. The goal of ML is to allow machines to learn from data so that they can give accurate output.
Ways you can make money from Artificial Intelligence (AI) and Machine Learning (ML)
- Become an AI entrepreneur.
- Improve machine learning application in eCommerce.
- Get competitive with chatbots.
- Leverage your business with AI.
- The trend of blogs never died.
- Develop your own app.
There are plenty of different ways to make money with digital skills as you have learned in the above content.
You can learn a variety of skills including SEO, PPC management, eCommerce, content marketing, or social media management, and sell these services to clients.
Digital marketing is only going to grow. Taking the time to develop your skills is worth the investment and will open up more opportunities for you.
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