Have you been hearing of affiliate marketing and yet you don't know much or anything about it? Well this article has been created and organized to tell you all you need to know about affiliate marketing.
Post content:
- What is affiliate marketing?
- Who is a merchant?
- Types of affiliates marketing
- What is an affiliate program?
- Examples of affiliate programs
- Difference between affiliate marketing and digital marketing
- Comparing affiliate marketing and digital marketing
First we start by defining what Affiliate marketing is
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
also known as the creator, the seller, the brand, the retailer, or the vendor is the party that creates the product and gives it out to affiliate marketers for promotion.
An affiliate
Now we have defined what affiliate marketing is its time to also let you know who an affiliate or affiliate marketer is.
is a person or someone who is into affiliate marketing. He is the one who promotes a particular product which can be from a particular company or organization. He is not a member in the company, his work or job is just to promote the company's brand and when he is successful get gets paid.
Types of Affiliate Marketing
1. Unattached Affiliate Marketing:
3.Involved Affiliate Marketing:
An affiliate program
There are three main types of affiliate marketing and we will be listing them below
Types of Affiliate Marketing
1. Unattached Affiliate Marketing:
This is an advertising model in which the affiliate has no connection to the product or service they are promoting. They have no known related skills or expertise and do not serve as an authority on or make claims about its use. This is the most uninvolved form of affiliate marketing. The lack of attachment to the potential customer and product absolves the affiliate from the duty to recommend or advise buyers who might be interested in the product. Getting involved in this type of affiliate marketing is not advisable because you barely know about the product you are promoting.
2.Related Affiliate Marketing:
As the name suggests, related affiliate marketing involves the promotion of products or services by an affiliate with some type of relationship to the offering. Generally, the connection is between the affiliate's niche and the product or service. The affiliate has enough influence and expertise to generate traffic, and their level of authority makes them a trusted source. The affiliate, however, makes no claims about the use of the product or service.
3.Involved Affiliate Marketing:
This type of marketing establishes a deeper connection between the affiliate and the product or service they're promoting. They have used or use the product and are confident that their positive experiences can be shared by others. Their experiences are the advertisements, and they serve as trusted sources of information. On the other hand, because they're providing recommendations, their reputation may be compromised with any problems arising from the offering. This is the best type of affiliate marketing because promoters are to be 90 if not 100% familiar with the product they are promoting. This type of affiliate marketing requires someone who is trustworthy.
Back to affiliate marketing:
We have come a long way explaining to you what affiliate marketing is, the types and now we will be giving you examples of organizations or websites who are into affiliate programs.
But first lets define what an affiliate program is
An affiliate program
also known as affiliate model is an automated electronic program that involves a Web advertiser and recruited webmasters. The webmasters, as affiliates, place the company's advertisements on their individually owned websites.
The ads in affiliate programs are linked to company websites and are referred to as affiliate links. Affiliates generally have to apply for the affiliate programs, though the majority of the affiliate programs cost nothing to join. When an online visitor click the affiliate link, the visitor is redirected to the advertiser's website and if the customer/visitor makes a purchase, the affiliate is then paid a commission.
How Does Affiliate Marketing Work?
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready-made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website or share with others to start referring traffic.
Examples of affiliate programs
Maybe all this while reading you have been thinking of the difference between affiliate marketing and advertising(digital marketing)
How Does Affiliate Marketing Work?
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready-made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website or share with others to start referring traffic.
The affiliate will try to market to the consumer on whatever channel they see fit, whether that’s a social network, digital billboards or through a search engine using content marketing on a blog. When interested visitors click on these links they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
Top Affiliate Marketing Programs For Nigerians
The first step to starting a successful affiliate marketing business is to look for rewarding affiliate programs that you can participate in. Every affiliate program has its advantages and disadvantages its left for you to know which one to go for and the good news is that you can join more than one affiliate marketing program at a time.
1. Jumia Affiliate Program
With Jumia Affiliate Program, you can earn up to 11% commission on every sale. Jumia Affiliate Program is the most reputable affiliate program in Nigeria (someone even made millions). Through Jumia affiliate program, you can turn your website or blog into a money-making machine. Simply drive traffic to Jumia online store by choosing from their thousands of products to advertise to customers and make money when your visitors buy from them.
2. Konga Affiliate Program
If you have a website, blog, social page or an audience you think you can monetize with and you looking for the right way to do this, the Konga Affiliate program is a good way to start earning some easy income. Konga Affiliate Programs is one of Nigeria’s topmost affiliate program that allows you to make money online by selling products to consumers for great commissions. The program allows you to earn easy money just selling products online.
3. Amazon Affiliate Program
Amazon Affiliate Program is the most popular right now. If you have just begun as an affiliate marketer, this is the best place to start off with. The best thing about Amazon’s Affiliate Program is you get an option to promote what interests you the most. It has a user-friendly interface that has millions of sellers providing you a flexibility in terms of selecting the product of your choice.
4. AliExpress Affiliate Program
AliExpress offers a great platform for affiliate marketing. Through this program, you can get banners and links to promote products and sellers on AliExpress. Once a link or banner is placed on your platform (website, blog, social media page etc.) you can start earning already. If visitors click through your link to AliExpress and make a purchase, you will receive a commission for this.
5. Shopify Affiliate Program
Whether you’re an existing affiliate marketer, a social influencer, a Youtuber, a business leader or a blogger with a growing audience, apply to become a Shopify Affiliate and earn commissions by referring new Shopify merchants.
The difference between Digital and Affiliate marketing is that
Digital marketing involves a wide range of techniques for advertising products on various digital platforms, while the affiliate marketing is a specific form of promotional service under digital marketing, where the more customers to draw the more profit you earn.
Digital marketing involves a wide range of practices that are adapted to successfully sell and advertise products on various digital platforms. Affiliate marketing is a specific form of digital marketing where the marketer gets paid on the bases of products sold by the promotions provided by him/her.
Comparison Between Digital and Affiliate Marketing
Definition:
Digital marketing is a form of marketing that entails seeling and advertising product on a wide range of digital platforms using various techniques.
Affiliate marketing is a specific form of marketing where products are promoted to earn a certain commission
Components:
Digital marketing is complex as several components are involved at various levels.
Affiliate marketing three main components are- affiliate marketer, customer and product owner.
Ownership:
In Digital marketing, you can be the owner of the product, and choose to market it at several mediums.
Affiliate marketing is usually about relationship building in order to sell products that arent’s yours but belong to the commission provider.
Spread :
Digital marketing involves various techniques of marketing. It is a broad concept, that caters a wide range of platforms.
Affiliate marketing is a sub-component of digital marketing. It specifically deals with commission-based earnings.
Skills Required:
To be a digital marketer, you need to know SEO, social media and analytics.
To be an affiliate marketer, you must inculcate good relationship building and convincing skills.
Read also: How to start affiliate marketing
Conclusion:
Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales.
Our aim is to make you understand the meaning of affiliate marketing by the end of your reading.
If you have any questions drop them at the comment box we will answer them.
Thanks for visiting.
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